To create a world of fragrances where every individual can discover a unique scent that reflects their personality, emotions, and lifestyle—a fragrance that is not just a pleasant smell, but a mirror of their inner identity and story.

Alda envisions redefining the perfume experience—where every scent tells a story and every person is the hero of their own narrative. Our vision includes expanding the Alda brand across Turkey and into international markets, making this personalized journey accessible to more people around the world.

🎯 MISSION

• To design and offer a curated collection of character-based fragrances tailored to each individual’s personality and preferences
• To develop an innovative scent-matching system based on personality tests, mood, and lifestyle
• To create unique stories and personas for each fragrance, building deep emotional connections with customers
• To establish and grow Alda franchises and representative stores throughout Turkey and global target markets
• To provide a luxurious, personalized, and human-centered customer experience in every branch
• To elevate fragrance culture through consultation, education, and inspirational content