Alda. Be the scent they crave
Alda. More than a fragrance—it's a feeling
Alda. Be the scent they crave
Alda. More than a fragrance—it's a feeling

About US


SOYDAN GROUP


SOYDAN Group is a family-owned company that began its commercial journey in the 1960s in Edirne, initially focusing on agricultural production. Today, it operates in various sectors including apparel, cosmetics, tourism, automotive, media, and real estate investments. A significant portion of its agricultural activities continues in Bulgaria, and the group is recognized as the second largest rice producer in Europe.



ALDA PERFUME


ALDA PERFUME, which started production as a small family business in the town of SORRENTO in Southern Italy in 1925, was acquired as a name and technology by the SOYDAN Group in 1998.

It produces perfumes and ambient scents and machines in its factories in Turkey, Kosovo and Bulgaria.

It operates with more than 40 stores and sales points in Turkey, Kosovo, Bulgaria, Germany, Romania, Serbia, Albania, Macedonia, Bosnia and Herzegovina, Azerbaijan, Senegal and Gambia.


OUR BRANDS

Production is carried out under the brands ALDA, LA REINE SOLEIL, NFS, ORGASMO.


GOALS 

We aim to brand the Personal and Ambient scents that we produce in our factory in Edirne İpsala Turkey and offer them for sale in domestic and international markets.


OUR VISION

We aim to create a world of perfumes where each individual can discover a unique scent that reflects their personality, emotions and lifestyle.

It does not offer a pleasant scent, but an experience that is a mirror of your inner identity and story. ALDA aims to define a brand-new perfume experience where every scent tells a story and each individual is the hero of their own narrative.

Our vision is to spread the ALDA brand throughout Turkey and international in the markets To disseminate is to bring this personalized journey to more people.


OUR MISSION

To design and offer character-based, exclusive perfumes tailored to each individual's personality and preferences.

Developing an innovative scent-matching system based on personality tests, mood and lifestyle.

By creating unique stories and characters for each perfume, we connect deeply with the customer. to form emotional bonds.

Throughout Turkey and target international markets ALDA representatives and Franchise opening and expanding branches.

A Luxurious, personalized and Customer-focused experience in every branch.

Through consultancy, education and inspirational content